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Finding the best ETFs is an increasingly difficult task in a world with so many to choose from. How can you pick with so many choices available?

There are at least 109 different All Cap Blend ETFs and at least 447 ETFs across twelve styles. Do investors need 37+ choices on average per style? How different can the ETFs be?

Those 109 All Cap Blend ETFs are very different. With anywhere from 19 to 7672 holdings, many of these All Cap Blend ETFs have drastically different portfolios, creating drastically different investment implications.

The same is true for the ETFs in any other style, as each offers a very different mix of good and bad stocks. Large Cap Blend ranks first for stock selection. Small Cap Growth ranks last.

We think the large number of All Cap Blend (or any other) style ETFs hurts investors more than it helps because too many options can be paralyzing. It is simply not possible for the majority of investors to properly assess the quality of so many ETFs. Analyzing ETFs, done with the proper diligence[1], is far more difficult than analyzing stocks because it means analyzing all the stocks within each ETF. As stated above, that can be as many as 7672 stocks, and sometimes even more, for one ETF.

Anyone focused on fulfilling the fiduciary duty of care recognizes that analyzing the holdings[2] of an ETF is critical to finding the best ETF. Figure 1 shows our top-rated ETF for each style.

* Best ETFs exclude ETFs with TNAs less than $100 million for inadequate liquidity

Sources: New Constructs, LLC and company filings

Amongst the ETFs in Figure 1, Alpha Architect U.S. Quantitative Value ETF (NYSE:QVAL) ranks first overall, ETF Series Deep Value ETF (NYSE:DVP) ranks second, and FlexShares Quality Dividend Index Fund (NYSE:QDF) ranks third. Invesco S&P Small Cap 600 Pure Growth ETF (NYSE:RZG) ranks last.

Why do you need to know the holdings of ETFs before you buy?

You need to be sure you do not buy an ETF that might blow up. Buying an ETF without analyzing its holdings is like buying a stock without analyzing its business and finances. No matter how cheap, if it holds bad stocks, the ETFs performance will be bad.

PERFORMANCE OF FUNDS HOLDINGS = PERFORMANCE OF FUND

Analyzing each holding within funds is no small task. Our Robo-Analyst technology enables us to perform this diligence with scale and provide the research needed to fulfill the fiduciary duty of care. More of the biggest names in the financial industry (see At BlackRock (NYSE:BLK), Machines Are Rising Over Managers to Pick Stocks) are now embracing technology to leverage machines in the investment research process. Technology may be the only solution to the dual mandate for research: cut costs and fulfill the fiduciary duty of care. Investors, clients, advisors and analysts deserve the latest in technology to get the diligence required to make prudent investment decisions.

If Only Investors Could Find Funds Rated by Their Holdings

Our ETF ratings leverage our stock coverage. We rate ETFs based on the aggregated ratings of the stocks each ETF holds.

Alpha Architect U.S. Quantitative Value ETF (QVAL) is not only the top-rated Mid Cap Blend ETF, but is also the overall top-ranked style ETF out of the 447 style ETFs that we cover.

The worst ETF in Figure 1 is Invesco S&P Small Cap 600 Pure Growth ETF (RZG) which gets an Unattractive rating. One would think ETF providers could do better for this style.

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